What Do Good Housekeeping, Computerworld Have In Common?

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By Laura Yecies (CEO, SugarSync)

Consumerization of IT is a hot topic these days. What does this mean? There is no official definition but in the technology press there are a few important ideas.

  • The use of consumer technologies within the company IT infrastructure. For instance, employees buying an iPhone – they purchased it and they own it, but they are using their personal device to manage their work email and perhaps other applications. This leads the enterprise IT manager to use tools and technologies to secure and manage applications on the consumer’s device. This is not just related to hardware – the same thing happens with software and particularly cloud applications like SugarSync.
  • On the other end of the spectrum, consumerization of IT means that traditional enterprise applications need to become more consumer friendly. The end-consumers of enterprise software have become accustomed to technology products being powerful AND easy to use. They are no longer willing to accept arcane user interfaces and slow inaccessible data. These consumers know better because they have experienced better in the consumer world and they are bringing these products, like SugarSync with them to work.

I can think of no better example of this trend then what I experienced on Thursday.

Computerworld – one of the largest and most important enterprise IT periodicals did a head-to-head comparison of SugarSync, Dropbox and Box and (once again) we came out the winner! They gave Box a score of 3.5/5, Dropbox a score of 4/5, and SugarSync a score of 4.5/5. The reporter confirms that after using all three, SugarSync is what he personally uses now.

On the same day, Good Housekeeping (which gets over 8 million unique views per month online) wrote an article explaining what the Cloud is. At the end of the article, they recommend SugarSync to their readers as the “Full-Featured” option.

It doesn’t get much more “IT” than Computerworld nor much more “consumer” then Good Housekeeping. It’s awesome to be right in the sweet spot of this convergence.

This post was originally posted at The Kitchen Sync.

About the guest blogger: Laura Yecies is CEO of SugarSync, makers of the award-winning SugarSync online data back-up and storage, syncing and file sharing service. She is a consumer software and Internet services industry veteran with nearly two decades of experience leading top consumer brands such as ZoneAlarm, Yahoo and Netscape. Laura blogs at The Kitchen Sync about work, family, travel and other activities converging, and the lessons learned along the way. Follow her on Twitter at @lyecies.