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Seeking Female Founders Of Mobile Tech Startups

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By Laura Sydell (Digital Culture Correspondent, National Public Radio)

Bill Reichert, a partner in Garage Technology Ventures, says another reason is that a lot of the female entrepreneurs he sees don’t have the computer science background.

“We tend to invest in companies that have very strong core technical teams, and … that population is disproportionately male,” Reichert says.

But starting an Internet company isn’t as technically difficult as it used to be.

Women Innovate Mobile‘s Sonsev, a former executive at AOL who now has her own startup, says women have to stop being shy about their ideas. Sonsev says women can turn their daily challenges into business opportunity that a man might not see, whether it’s seeing their child’s calendar online, or finding relevant health information.

“How many times have you been in a situation [where] you’re like, ‘You know, if only someone would start a company to solve that problem, I would be a customer.’ Well, that’s a great problem for you to solve,” she says. “Why don’t you start that company and help find other customers who are similar?”

Women Innovate Mobile is taking its first round of applications through February 1, 2012. Sonsev notes that the group has already gotten inquiries from women as far away as Ireland and India.

» Read the full article at NPR.