What Pink Ghetto? Women Start Technology Companies


By Marian Mangoubi (Founder & CEO, Sassy CEO)

There’s an image of entrepreneurial women focusing on their startups on beauty, shopping, and fashion (“Pink Ghetto“). However, after a year of studying tech companies founded by women, I can say emphatically that this is a misrepresentation.

Last year around this time there was a lot of discussion, “where are all the women in tech?” Each time I heard or read this. I noticed there were never statistics provided on the number of tech companies founded by women.

Where is the due diligence and facts? It bothers me when relevant statics are not provided. Faced with the Pink Ghetto issue, I was unable to find anyone with numbers, so I decided to try to find the answer for myself. In doing this, I have not only managed to identify 546 female-founded tech companies, but I have shown that the stereotypes are false and the concerns are misguided.

In 546 female-founded tech companies, the top industries that the women founders are focusing on are:

  1. TECHNOLOGY — 74 startups including CloudFlare, GeoMagic, HarQen, Ning, Sense Networks, Six Apart.
  2. BUSINESS — 71 startups including Candid Capture, ConsumerBell, ContactKarma, IndieGoGo, Minted, Quantum Retail Technology.
  3. MEDIA & ENTERTAINMENT — 71 startups including Blip.tv, BlogHer, Ground Report, Huffington Post, MingleMedia TV, 6Waves LolApps.

Here, I looked at technology companies as those that build the actual software/equipment that will power other businesses. Businesses companies qualify as startups providing tools that help businesses but are not marketing or advertising related. Here’s what I found:

It’s time to blow the lid off the “female ghetto” company stereotype for women starting starting — and start promoting all the kinds of businesses that women found!

Editor’s note: Got a question for our guest blogger? Leave a message in the comments below.

About the guest blogger: Marian Mangoubi is the Founder and CEO of Sassy CEO, an online media site for and about women tech entrepreneur. She shines a light on the innovative businesses women start in this space as well as provide a female perspective on the space. Prior to Sassy CEO, Marian worked in digital and traditional marketing. Marian holds a B.A. in Sociology from Saint Mary’s College and an MBA from Indiana University Northwest. Follow her on Twitter at @SassyCEOs.


  • http://www.snowyla.com Romy

    This is wonderful! I had a big fear that women founding start-ups would result in more hair, nails, & high heels low-quality pink collar start-ups but it’s so cool to see that women are capable. We don’t want another “handbag company” founded by bored housewives, we want a woman who can found something neat like Zappo’s!

  • http://www.minglemediatv.com Stephanie @MingleMediaTV

    This is an amazing report – I know that many times I’m approached about this subject only to find a handful of women being given accolades for follow their passion beyond fashion – and it’s nice to see an article like this with the research you’ve put into it.

    It’s this type of data and reporting that will encourage more women to continue to build and grow as entrepreneurs – in tech and other fields. As a serial entrepreneur, I started in tech out of college and spent 20 years in sales and marketing in retail, healthcare, finance, technology and Silicon Valley startups – so, it’s not an easy road but it is if you have a plan and work your plan.

    Best of luck to the women on this list and to those who will be added in the future!

  • jeff rapson

    Great article, the truth is women are as competitive and no nonsense as men in developing companies. There is no gender limit to vision, drive, mission and entrepreneurship.

  • Pingback: Why Women Are To Blame For The "Pink Ghetto" Of Entrepreneurs - Forbes()