• Women 2.0 HowTo Conference San Francisco, September 30 - October 1, 2014

Women-Founded Businesses That Make Technology Simple

TechCrunch Disrupt SF 2011 - Day 3

By Cheryl Isaac (Contributor, Forbes)

Some have addressed the “lack of women in tech startups,” or mentioned that women should stop blaming men for the lack of women startups.

Recently, I read a post from three-time-start-upper Penelope Trunk, founder of Brazeen Careerist, about why she stepped down from her startup. Interestingly enough, Penelope also thinks that women don’t want to do startups because they are under pressure to have children.

I suppose these are issues worth exploring, something I plan to delve into in future posts.  For now, I wanted to highlight some women-owned tech businesses you might have heard of, ones you might have used, that have made technology simple for you.

Julia Hartz: Founder, Eventbrite.  If you are a business owner, chances are you’ve used Eventbrite to plan or manage an event. I remember the first time I ran across this site and created an event for my training program. I seriously thought I had mastered the art of event planning. This is all because Eventbrite’s simple tools make it easy for entrepreneurs, professionals, speakers and authors (despite their technology background or lack thereof) to promote and sell an event.

Hartz doesn’t feel that there are few executive positions available for women, in fact, she stated in this interview that her company has five out of eight top positions held by women.

Caterina Fake: Founder, FlickrFlickr made picture sharing easy: all of a sudden, novice photographers started to look like geniuses, web designers had a picture-sharing platform at their fingertips, and numerous bloggers and writers were able to create visuals for their audiences.

With Flickr’s “creative commons,” the world of photo sharing has changed drastically, with artists and photographers being able to offer up their work using a licensing agreement. Flickr was acquired by Yahoo in 2005, for approximately $35 million, andFake has moved on to become founder of Hunch, another internet sharing company.

» Read the full article at Forbes.

  • http://www.theathenanetwork.com Zsa Zsa

    Kudos to these amazing women who have helped make technology simpler for the rest of us! WE need more women like them! :)